The Chocolate Dynasty

Articles  |  April 2019  


Mars is America’s third-largest private corporation. With worldwide revenues of $33 billion, it’s in the top 100 of all American corporations, public or private. Remarkably, though, Mars has always been 100% family-owned – currently by the three aging offspring of Forrest Mars Sr. …more


Planning for the next 100 years at Mars Inc.

March 2019 — A recent article in Bloomberg adds further commentary to our original story.  It’s an interview with current Mars CEO, Grant Reid, and highlights a common (and refreshing) theme we see in many family-controlled enterprises here in Canada – a disciplined, long-term view of success…more


The chocolate dynasty

July 2013 — After two highly unorthodox successions – first, between Forrest Sr. and his father, Frank Mars; and then after Forrest abruptly retired in 1973 – the Mars family has learned some valuable lessons as they survive (and thrive) into the fourth generation of family ownership…more